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Yumalove

In the Rixdorf neighbourhood between Karl-Marx-Straße and Sonnenallee, Yumalove opened its doors. As the first sneaker store in Berlin solely tailored to the needs of the young generation, established brands such as ASICS, New Balance and PUMA share shelf-space with a range of lovingly selected pieces. Under the brand Yumalove, the store will showcase exclusive capsule collections produced in collaboration with Berlin labels.
Yumalove is not just a name, but a concept. Inspired by a round-the-world trip and the birth of his daughter, Kwon Kim – former Product Manager at PUMA, Adidas and ASICS & Onitsuka Tiger – wanted to create something new and strengthen his Berlin roots at the same time.

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